Job Description
300 Meredith Drive, Durham, NC 27713
Director of Sales and Marketing
Competitive Salary Based on Experience
Position Summary:
Directs all Sales and Marketing efforts within the Community; meet or exceed all predetermined monthly sales goals; and manage and provide sales training and leadership to the marketing department staff.
Essential Duties and Responsibilities:
The following duties are an example of some of the responsibilities for this position but not all inclusive.
· Identifies and anticipates prospective resident and family needs and objectives, recommends solutions, and communicates with individuals involved in making sales decisions. Pre-qualifies prospective residents.
· Updates Management staff in daily meeting to go over top prospects and Move-Ins/Move outs.
· Attends weekly One- on- One meeting with the Executive Director to keep up to date on any Sales and Marketing changes.
· Records and manages all Inquiry and Professional contact information in the CRM database.
· Researches & maintains ongoing knowledge and reporting of local market competitors.
· Interacts with all inquiries, whether provided through advertising, public relations, referral, or personal contact, and is responsible to turn those Inquiries into residents of the Community through the use of professional selling skills.
· Knows procedures for creating & tracking inquiries; keeping accurate records on all inquiries and potential residents in the sales database.
· Meets or exceeds weekly Activity Targets.
· Provides leadership and motivation to the Marketing staff through training and positive reinforcement.
· Provides technical input to advertisers and all other forms of media relations within the budget.
· Orders and maintains inventory of all Marketing collateral materials within the assigned budget.
· Organizes and plans all internal and external Marketing events to promote the Community.
· Collaborates with all other Departments within the Community to promote and maintain census development.
· Promote a positive and efficient work atmosphere by establishing an organization that has a formal system of accountability and clear chain of command.
· Assists with the development of the departmental budget.
Educational Requirements and Experience:
· Bachelors’ degree in Marketing/Public Relations/Communications or related field, or 5+ years of successful commensurate work experience required.
· Two to three years’ proven successful experience in consultative sales and/or Community Relations Marketing within a senior living community with supervisory experience required.