Company

ADPSee more

addressAddressRoseland, NJ
type Form of workFull-Time
CategorySales/marketing

Job description

Position Description

ADP is searching for a Director of Marketing Measurement and Insights to support centralized Campaign Analytics and down-market business units. This player-coach position will be responsible for the leadership of analytics managers, developing & executing against analytics product roadmaps, and enhancing marketings ability to measure through the creation of trusted standardized tracking, datasources, reports, and analytics. Successful candidates will have a good understanding of B2B marketing analytics. This includes experience with email analytics, in-product marketing analytics, Campaign Analytics, event analytics, ABM analytics, and multi touch attribution (MTA) modeling. He/she must be able to coach, motivate, and train team members in order to drive a high-performance analytics team.

 

Responsibilities

 

  • Establish a best-in-class analytics practice that enables marketing to understand performance, optimize tactics, and plan future investments
  • Become a trusted analytics business partner to marketing stakeholders
  • Lead and mentor a team of high-performance analytics managers
  • Oversee attribution technology (model logic, end user reporting, training) and ensure marketing leaders are gaining valuable insights
  • Partner with marketing stakeholders to develop analytics product roadmaps that prioritize the most critical insights
  • Execute against analytics product roadmaps while supporting adhoc analytics requests as they arise
  • Oversee the design, development, and implementation of intuitive dashboards
  • Partner with marketing technology team in order to create new or enhance datasets and tracking
  • Develop and enhance standardized analytical processes
  • Become an analytics player when needed by performing analysis & providing actionable recommendations to various stakeholders across marketing, sales, product, and operations

#LI-CS5


 

Qualifications

The ideal candidate must have an established track record in marketing analytics and in people leadership.

 

  • Bachelor’s degree
  • At least 7 years of relevant experience (with at least 2 years of people leadership experience)
  • Strong analytical, processing, and mathematical skills with ability to structure and conduct analyses
  • Strong experience with Tableau
  • Strong experience with SQL
  • Strong experience with Multi Touch Attribution (MTA) models
  • Experience with Google Analytics
  • Experience with data warehouses (such as AWS or Databricks)
  • Experience with CDP or segmentation/activation tools (such as Salesforce Marketing Cloud)
  • Strong working knowledge of CRM systems (such as Salesforce)
  • Proficiency in Microsoft Office Suite (emphasis on strong excel skills)
  • Conceptual thinker with proven analytical & problem-solving skills
  • Excellent verbal and written communication skills; ability to present complex information in an easy-to-understand manner

Base salary offers for this position may vary based on factors such as location, skills, and relevant experience. Some positions may include additional compensation in the form of bonus, equity or commissions. We offer the following benefits: Medical, Dental, Vision, Life Insurance, Matched Retirement Savings, Wellness Program, Short-and Long-Term Disability, Charitable Contribution Match, Holidays, Personal Days & Vacation, Paid Volunteer Time Off, and more. The compensation for this role is $92,700.00 – $188,100.00 / Year


 

Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. ADP is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

Ethics at ADP: ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click https://jobs.adp.com/life-at-adp/ to learn more about ADP's culture and our full set of values.


Can role be virtual?No
Refer code: 7392839. ADP - The previous day - 2023-12-22 08:36

ADP

Roseland, NJ
Jobs feed

Resident Care Assistant

Haven Memory Care

Gulf Shores, AL

$25.1K - $31.8K a year

Resident Care Assistant PRN

Haven Memory Care

Gulf Shores, AL

$26K - $32.9K a year

Line Operator

Mayville Engineering Company

Fond Du Lac, WI

From $21 an hour

Resident Care Assistant

Liveoak Village

Foley, AL

$14 - $15 an hour

Resident Care Assistant 6pm-6am

Homestead Village Alabama

Fairhope, AL

$23.2K - $29.4K a year

General Labor 6:00am-2:30pm M-F

Duo Safety Ladder

Oshkosh, WI

From $17 an hour

bealls Store Associate

Bealls

Foley, AL

$23.7K - $29.9K a year

Caregiver/CNA with Transportation

Hr@Amerasolutions.com

Vermillion, SD

$35 - $150 an hour

Personal Caregiver 24/7 Schedule

Home Instead

Orange Beach, AL

$20K - $25.3K a year

Store Associate - Part-time

Shoestation

Foley, AL

$13 an hour

Share jobs with friends

Related jobs

Director Of Marketing Measurement And Insights Campaign Analytics

Director - Market Access - Channel Strategy, Medicaid

Biospace

Plainsboro, NJ

2 days ago - seen

Director of Transportation

Performance Foodservice

Elizabeth, NJ

2 days ago - seen

Associate Director, Regulatory Affairs (Advertising and Promotion)

Bausch Health

Bridgewater, NJ

3 days ago - seen

TA Strategy Director, Immunology

Novartis

East Hanover, NJ

3 days ago - seen

Director, IP Search and Intelligence

Merck Sharp & Dohme

$174K - $220K a year

Rahway, NJ

a week ago - seen

Director, Global Oncology Marketing New Products

Merck Sharp & Dohme

$181,600 - $285,800 a year

Rahway, NJ

a week ago - seen

Assistant Director - Whippany KinderCare

Kindercare Learning Centers

Whippany, NJ

a week ago - seen

Associate Director HCP Marketing

Biospace

Bridgewater, NJ

2 weeks ago - seen

Director, Sustainability (ESG)

Biospace

Bridgewater, NJ

2 weeks ago - seen

Summer Camp Director

Borough Of Dumont Nj

$1,166.67 a week

Dumont, NJ

2 weeks ago - seen

Director of Leasing and Marketing

Shamco Management

$75,000 - $105,000 a year

Edison, NJ

2 weeks ago - seen

Director, NPS Vendor Ops & Standards

Novartis

East Hanover, NJ

2 weeks ago - seen

Director, Strategic Alliances (Remote)

Wirb - Copernicus Group

United States, New Jersey, Princeton

Princeton, NJ

3 weeks ago - seen

Director of Marketing Analytics

Plymouth Rock Assurance

$158K - $200K a year

Woodbridge, NJ

3 weeks ago - seen

Independent Living Activities Director

Harbour View Senior Living Community

$43.5K - $55.1K a year

North Bergen, NJ

3 weeks ago - seen

Director, Dining Services

Brookdale Emerson

$71,010 - $90,460 a year

Emerson, NJ

3 weeks ago - seen