Director Of Marketing

Life is too short to work with jerks.

Join our team at NCD, a top-tier insurance provider, consisting of a unique and eclectic group of winners, nerds, and gamers who balance a fun, kind, and thoughtful approach to life with an unwavering commitment to unparalleled member satisfaction. Our ecosystem is rooted in our five core values: Relentless Positivity, Growth Obsessed, Get it Done, Helpful Spirit, and Solution Driven.

We are not just coworkers, but a family, working tirelessly towards 'Spreading the Smile' to our members, agents, and each other. NCD is at the forefront of dental and vision insurance, in partnership with our carrier partners MetLife and VSP. Our continuous growth is a testament to our commitment to delivering outstanding agent and customer satisfaction.

If you are ready to win each day, are eager to grow, and aspire to contribute to an organization that is setting the pace in the industry, then we are looking for you. Together, let's drive change and take NCD to new heights. Join us and become a vital part of our success story as we continue to transform lives and 'Spread the Smile'.

Summary:

NCD is seeking a data-driven Director of Marketing to lead our marketing department.

We are looking for an inquisitive marketing generalist who has been exposed to a wide variety of Marketing best practices and is interested in developing and iterating a wide array of Marketing tasks until winning strategies and playbooks are developed. We want individuals willing to think big, iterate quickly, and double down on new and important strategies.

This person will become our go-to point of contact for understanding our customer needs and psychological drivers, innovative technologies to help drive growth, and analytics and Martech tools to grow smarter. They will also be responsible for communicating our company’s brand and our products.

This role will provide support across all marketing activities including but not limited to branding, direct marketing, content marketing, digital marketing, and product marketing.

You will be expected to develop an in-depth understanding of our products and their respective consumers and develop recommendations that will drive business growth.

Essential Duties and Responsibilities:

• Develop our branding and positioning in the ancillary health space with both agents and end consumers. Iterate our design and branding guides as we develop a cleaner and clearer brand and voice.
• Monitor and analyze the performance of digital marketing efforts with sales objectives.
• Conduct market research to identify trends in dental and vision insurance and adjust marketing strategies to meet the needs of agents, brokers, and consumers.
• Work on refining our product marketing to enable our customers and agents to understand our new and existing product lines better.
• Work with our business development team to develop content and content marketing strategies for our members, agents, and market leaders to drive engagement and growth.
• Maintain our digital media presence, including our website, social media accounts, and other third-party properties (Google, BBB).
• Work with cross-functional departments to develop materials for new growth or existing partner and customer expansion.
• Establish and drive marketing technology roadmaps that align with current and future business needs that focus on the competitive advantages and consumer insights that are required to win business.
• Build and maintain agent, partner, and customer personas and marketing materials based on 1st party and 3rd party data.
• Customer Marketing and Sales Support through presentation development and analysis.
• Manage and optimize paid advertising campaigns across multiple platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.) to meet company objectives.

Qualifications:

• 4+ years of digital marketing experience.
• A proven track record of creating successful marketing campaigns tied to specific and measurable results.
• Knowledge of email marketing best practices.
• Demonstrated deep understanding of the current and emerging marketing technology landscape and experience formulating solutions with a customer-focused attitude to meet business needs and drive growth.
• Results-driven with the ability to thrive in a fast-paced environment.
• Excellent communication skills with the ability to collaborate and communicate effectively across varying levels of personnel.
• Hands-on marketer with a strong attention to detail.
• Insurance experience is a plus.

Preferred Skills:

• Content marketing experience.
• Performance marketing skills (Facebook, Google Ads, or other pertinent certifications are a plus).
• Product marketing experience in highly regulated domains like finance and healthcare.

NCD Benefits:

• Company-paid health, dental, life, and disability insurance
• 401(k) with employer match
• Opportunity for professional development
• Work from home allowance and support
• Positive work environment

Curious about what our employees think? Check us out on Glassdoor!

Elevate your career by joining the NCD family, where we're all about "Spreading the Smile"!

Apply now and let's transform the world of dental and vision insurance together!