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SourcemapSee more

addressAddressNew York, NY
type Form of workFull-Time
CategoryResearch & Science

Job description

Job Description

About the Company:

Sourcemap is the leading provider of supply chain mapping, traceability, and transparency software. Our clients include category-leading global brands, manufacturers and suppliers across the food & agriculture, fashion, beauty, manufacturing and electronics industries. We seek committed individuals who will join our team to support our award-winning, values-led work and to tackle important supply chain challenges in a dynamic startup environment.

Job Summary:

The Director of Demand Gen will be responsible for the strategy and execution of marketing programs that capture and nurture leads across multiple channels. Working closely with cross-functional teams, the Director of Demand Gen will design, plan, manage and optimize integrated digital marketing campaigns to generate pipeline.

This role can be fully remote or have the option for flexible office presence in downtown Manhattan.

Primary Responsibilities:

  • Lead strategic development of multi-channel direct and channel acquisition campaigns including search, display, social, email, ABM and lead nurture programs.
  • In collaboration with the RevOps team, forecast, measure, analyze and report on the impact of demand gen activities on sales pipeline and revenue; continuously evaluate the performance and ROI of campaigns, adjusting demand tactics and strategy accordingly.
  • Develop and maintain a thorough understanding of buyer behavior to ensure effective implementation of marketing programs.
  • Optimize budget allocation and marketing strategies to maximize effectiveness.
  • Direct Sourcemap's strategy for SEO and SEM and other paid channel optimization.

Experience Requirements and Skills:

Required

  • 5 years of progressive experience in marketing, including at B2B SaaS companies.
  • A self-starter, you can jump into an existing organization, identify the key priorities, and drive fast execution.
  • Ability to develop strong internal partnerships, with a focus on Sales team collaboration.
  • High degree of comfort with reporting and dashboards; the ability to interpret data and make decisions accordingly
  • Experience with marketing tech stack including Hubspot, Salesforce, Google Analytics, SEMRush or similar.
  • Exceptional written and communication skills.
  • A data driven mindset, you strive to develop proofs of concept, collect data, and iterate quickly to develop core pipe-building strategies.

Sourcemap offers a competitive compensation package based on job-related factors such as business needs, experience, level of responsibility, and qualifications. For this role, the base salary range is $120k-$170k. Sourcemap offers a benefit package, including but not limited to paid time off, paid holidays, medical, dental and vision benefits, 401k.

Sourcemap provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Refer code: 2326211. Sourcemap - The previous day - 2023-02-03 11:20

Sourcemap

New York, NY
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