Director, Communications Planning

Company Description

Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients' businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe.

Job Description

Zenith is looking for a talented Director of Comms Planning to manage the Integrated Marketing approach and strategy development for several Haleon brands as part of the Publicis Leon team. This person will be integral in the development, execution, and stewardship of integrated marketing plans to cover all Paid, Owned and Earned channels. In addition to working with our internal media experts to guide plan development and execution, the Director of Comms Planning will also be partnering with Creative agencies and Haleon clients to ensure the strategy speaks to all disciplines and is executed as planned. The Director effectively utilizes experience, knowledge, and skills to push strategic thinking while balancing client and team needs. This position reports directly to the SVP, Strategy.

Responsibilities:

• Leverage a deep understanding of media channels, industry trends, category and consumer insights, to develop strategic recommendations that will deliver long and short-term growth for the client's business.
• Develop annual media strategies to guide campaign planning and key moments of activation across all Paid, Owned and Earned channels.
• Identify and recommend new media opportunities to support key marketing and communication initiatives.
• Effectively manage projects and resources, to consistently meet internal and client timelines.
• Develop data driven insights & data pack for deep human understanding workshop, Help prioritize the jobs to be done across the consumer journey
• Facilitate IAT workshops to get to clearer solutions for the communications plan
• Set up strategic comms framework, Define the ecosystem with all of IAT, Develop an asset matrix
• Develop data driven response & experience ecosystem
• Identify and promote best practices, driving collaboration to ensure learnings and best practices are applied across the broader team.
• Supports as team lead on client's business and oversees all aspects of the assigned LOB(s)
• Oversees a team who manage media plan development, implementation, and execution
• Provide direction, management, and support to direct and indirect reports
• Supervising, training and developing staff (managing workload, delegating responsibilities and checking work for accuracy, performance management)

Qualifications

To perform this job successfully an individual must be able to act with both agility and intention. The ideal candidate is a self-starter with an ambition to identify fresh opportunities and drive innovation. The requirements listed below are representative of the knowledge, skill, and/or ability required.

• 8+ years of experience in the media industry
• Demonstrated expertise in integrated comms strategy- skilled in strategy or insights-based background
• Strong leadership, communication and collaboration skills
• Mix of analytical and creative approaches to drive strategic contribution
• Detail-oriented and proven ability to thrive in a fast paced, ever-evolving environment
• Team-oriented and committed to collaboration
• Ability to solve challenges with a can-do attitude; demonstrates positive energy and resilience.
• Excellent organizational, interpersonal and quantitative/analytical skills
• Adept at injecting ideas, innovation and leading industry developments into planning assignments
• Able to guide others in defining high level strategy for business unit
• Demonstrates an ability to be curious and passionate about our client's business

Business Competencies:

• Develop/Demonstrate a deep understating of Zenith media tools, data collection, and insight development
• Computer Skills/Software Knowledge: Microsoft Suite, Nielsen, Kantar Software, IMS, Social Tracking tools, Comscore, Consumer Syndicated Tools. Understand its capabilities and applications to translate data into actionable insights
• Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
• Understand the strengths and weaknesses of each media type
• Meet client and internal deadlines and obligations
• Manage projects, resources, stakeholders, and participants
• Be a resource to others in developing recommendations to complex business problems/issues
• Thinks clearly and diplomatically when participating in a discussion to field complex or sensitive questions from clients/internal groups

Additional information
All your information will be kept confidential according to EEO guidelines. Compensation Range: $115,500 - $181,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

Additional Information

All your information will be kept confidential according to EEO guidelines.

23-1759 - Haleon

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