Director Communications And Community Engagement

Description

Introduction

Do you want to join an organization that invests in you as a Director of Communications & Community Engagement? At HCA, you come first. HCA Healthcare has committed up to $300 million in programs to support our incredible team members over the course of three years.

Benefits

At HCA, we want to ensure your needs are met. We offer eligible colleagues an attractive benefit package that includes medical, wellbeing, dental and vision benefits along with some unique benefits including:

• Medical, Dental, Vision, Life Insurance and Flexible Spending
• Paid Time Off (PTO) and Personal Leave
• 401K (100% annual match - 3% to 9% of pay based on years of service)
• Academic Assistance and Reimbursements for Tuition and Student Loans
• Employee Discounts including Tickets, Retail, Mental Health Apps, Education Apps, Identity Theft Protection etc.
• Home, Auto, and Pet Insurance
• Employee Stock Purchase Program (ESPP)
• Short Term & Long Term Disability coverage
• Adoption Assistance
• Legal Benefits and lots more!

Learn more about Employee Benefits

You contribute to our success. Every role has an impact on our patients’ lives and you have the opportunity to make a difference. We are looking for a dedicated Director of Communications & Community Engagement like you to be a part of our team.

Job Summary

The Facility Director Communications and Community Engagement reports directly to Division AVP, Strategic Communications with a dotted-line reporting relationship to the Poinciana CEO and Division AVP, Community Engagement. This individual also sits on the hospital’s Administrative Leadership team playing a critical role in representing the voice of our customer, as well as serving as the lead hospital communicator/spokesperson both internally and externally.

Supports development of annual Communications and Community Engagement plans to sync with Division-developed paid media plan for the hospital/market. Drives our community and customer engagement to heighten our positive reputation within the community. Develops organic content (written, web, video) via tight connectivity with key service line leaders and physicians. Leverages this content to create dynamic materials, messaging, events and forums that will positively engage the community to choose this facility. Measures success of all activities in order to refine and adjust as needed. Operates smoothly in a fast-paced, high-intensity matrix environment. Serves as the outward facing representative of the hospital to the community and in that role keeps current in terms of community needs, issues and opportunities relevant to the organization.

What you will do in this role:

Leadership and Collaboration

• Serves as an advisor and team member for all communications, public relations and community engagement activities.
• Provides outstanding and timely customer service. Develops and maintains positive working relationships with facility administration, directors, staff, and physicians
• Plans and implements budget for communications and community involvement programs.
• Manages to local discretionary budget.
• Identifies high impact use of budget dollars to reach strategically targeted demographics.
• Collaborates with Division marketing to develop parallel advertising and direct mail plan, to be executed at the Division. Guides Division team on latest developments, launches, advances and needs for this plan to ensure constant calibration and relevance of the activities.
• Collaborates with service line, department, sales, physician offices, HCA Physician Services and operations leaders.

Earned Media Plan Execution

• Develops and aligns annual PR & Communication plans with Division-developed paid media plan for the hospital/market. Proactively interacts with media representative to obtain placement of hospital-related news stories.
• Supports development and implementation of the strategic PR and Communications plan to meet organizational needs and support primary hospital business goals. This will include earned media, social media, web, e-news, email, video, internal communication, collateral, events and sponsorships. Executes plan and measures ROI of all activities.
• Seeks out hospital or PSG care stories to drive positive perception of our facilities, programs and people via media relations and social media. Places proactive, positive media stories, and manages reactive or crisis communications needs.
• Maintains positive working relationships with local reporters, editors and feature writers who cover business, health care and other relevant topics to promote Bayonet Point programs, services and personnel. Responds in a timely manner to media requests
• Develops placements (locally, regionally and nationally) of new stories related to hospital services, programs, personnel and accomplishments.
• Researches, writes and edits press releases and media alerts and formulates the content, timing and manner of releases in compliance with HCA policies.

Customer Problem Resolution

• Consistently monitors comments and reviews in order to provide timely response to positive engagements and speedy service recovery for negative comments/reviews.
• Leverages Binary Fountain reporting and Reputation Management tools and processes to continuously elevate ratings and reputation for the facilities.

Managing Public Relations & Communications

• Stays abreast of hospital news, trends, services, and objectives through building and maintaining relationships with various "clients" (clinical and operational leaders from throughout the hospital), physicians, physician liaisons, and others who serve as resources for information
• Understands internal and external policies, procedures, and regulations that impact the marketing environment. Ensures adherence of marketing activities and web properties to these policies.
• Manages crisis communications and serves as an on-call public information representative.
• Works with the AVP to determine appropriate media spokesperson for hospital events and news stories.
• Serves as lead communicator for strategic messaging to internal audiences: employees, volunteers, physicians, etc.
• With support from the Marketing Shared Services Team to develops materials needed in print, online, digital, video, blog and web.
• Manages social media and digital communities via regular, active posts and information sharing.
• Manages online business listings.

Community Engagement

• Drives community and customer engagement to heighten our positive reputation within the community.
• Builds relationships with strategic community partners in hospital’s defined service area that complement the organization’s goals.
• Identifies meaningful health care related community engagement activities in the hospital’s defined service area that complement the organization’s goals. Develops and coordinates events and programs in coordination with Division and hospital goals
• Develops and coordinates event and programs in coordination with the Division and hospital goals and designed to raise awareness of the submarket’s capabilities and strengths.
• Leads all aspects of colleague community engagement including giving campaigns for community and our HCA Hope Fund, volunteering, board service in collaboration with Human Resources.
• Facilitates community contributions and sponsorship requests to maximize community impact and business value
• In coordination with Division and hospital leadership, researches, develops and manages new programs / initiatives for hospital’s community engagement

What qualifications you will need:

• Bachelor’s Degree is required
• 3+ years of relevant experience
• Effective management and communication skills; both orally and written.
• Ability to effectively present information to top management and public groups.
• Ability to define problems, collect data, establish facts and draw valid conclusions.

HCA Healthcare has been recognized as one of the World’s Most Ethical Companies® by the Ethisphere Institute more than ten times. In recent years, HCA Healthcare spent an estimated $3.7 billion in cost for the delivery of charitable care, uninsured discounts, and other uncompensated expenses.

"Good people beget good people."- Dr. Thomas Frist, Sr.
HCA Healthcare Co-Founder

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.