Director, Brand Marketing, Moët & Chandon

Moët Hennessy, the Wines and Spirits Division of LVMH, regroups twenty-five Maisons, many of which have been around for centuries, while others are just starting their journey.

Our vision is to lead the future of luxury Wines and Spirits from nature to communities.
Located in the most prestigious terroirs around the world, we have unique savoir-faire from winemaking to art de vivre, hospitality, and brick-and-clicks retail management to craft exceptional experiences for consumers.
Moët Hennessy is proud to promote a diverse, equitable and inclusive working environment for all.
As an employer, Moët Hennessy offers unique journeys throughout its global ecosystem, opportunities to develop new skills and grow professionally.

The Director, Brand Marketing, Moët & Chandon leads the development and implementation of a luxury, consumer-centric brand marketing strategy and oversees the execution of all programming and activations across all markets and channels, in alignment with Maison brand strategy and the broader MHUSA 2030 Strategy. This role works collaboratively with all key stakeholders to establish and oversee the execution of a long-term vision for the brand, and to develop programming that delivers against it while building elevated brand desirability and business growth.

Marketing Strategy

• Collaborate with the VP, Core Bubbles and the brand’s key stakeholders to define Moët & Chandon brand strategy and marketing objectives that support the delivery of the MHUSA 2030 Strategy, in alignment with the Maison’s broader brand strategy.
• Define Moët & Chandon’s annual U.S. marketing priorities and lead “big idea” development for the brand’s key programs and platforms.
• Oversee the execution of all Moët & Chandon marketing programs and activations to ensure the delivery of volume and profit targets is appropriately supported.
• Provide clear strategic direction to the Moët & Chandon Sales and Brand teams and other key stakeholders, ensuring all brand activities are designed to achieve a single unified vision.
• Lead the planning and management of the brand’s A&P deployment strategy, in partnership with Strategy & Business Planning, to ensure that the A&P budget is consistently prioritized against brand objectives.
• Lead the development and oversee the execution of brand Ambassador cocktail/ritual strategy, ensuring data-driven sampling and merchandising opportunities are maximized.
• Lead the annual brand planning process, in collaboration with Strategy & Business Planning, Consumer Engagement, the Commercial Organization, CC&I and the Consumer Insights Team.

Brand Management

• Collaborate with CC&I team to design and develop elevated, luxury POS materials and brand assets to drive brand strategy and leverage consumer engagement opportunities at the moment of choice.
• Partner with Finance, Strategy & Business Planning, and CC&I to define, communicate, and oversee the management of Moët & Chandon programming KPIs.
• Collaborate with COE team to maintain ongoing awareness of brand health and consumer insights, continually communicate to all key stakeholders, and ensure adjustments are made to brand planning as necessary.
• Serve as a thought leader in contributing to International Brand Boards, ensuring U.S. priorities are represented and championed to support local growth of the Moët & Chandon brand.

Relationship Management

• Develop and maintain strong, collaborative working relationships, internally and externally, across the Moët & Chandon brand and the Core Bubbles team.
• Manage relationships with Strategy & Business Planning, Consumer Engagement, the Commercial team, CC&I team, Corporate Communications, Finance, Legal, HR, and IT to build and maintain commitments that enable the delivery of brand priorities and objectives.
• Collaborate with Veuve Clicquot and Chandon Brand Marketing Directors to ensure Core Bubbles brand strategies are complementary, and to maximize efficiencies across key deliverables.
• Build and maintain strong relationships with the Moët & Chandon Maison to ensure ongoing alignment and prioritization of U.S. specific objectives.
• Build and maintain successful relationships with agency business partners, distributors and other third-party stakeholders to continually ensure their commitment to delivering Moët & Chandon brand objectives.

Leadership

• Provide marketing thought leadership and brand-specific insights to the Core Bubbles team.
• Provide strategic leadership, tactical direction, and development support to the Senior Brand Manager, Moët & Chandon; inspiring peak performance and driving results to optimize impact on the brand’s objectives.
• Contribute to the growth of creativity and innovation across the Core Bubbles team and within the Moët & Chandon Maison.
• Lead the development and evolution of collaborative ways of working across all Moët & Chandon stakeholders.

Other: Maintain a flexible and adaptable mindset by continually evaluating, revising and responding with agility to meet rapidly evolving business needs, and perform other functions and duties as assigned.

Education

Bachelor’s degree or equivalent work experience

Professional Experience

10+ years of brand marketing experience, preferably in the luxury consumer goods or U.S. wines and spirits industries.

Practical/Technical Knowledge

• Understanding of brand strategy development in a commercial context
• Strong commercial orientation and a deep understanding of the marketing/sales relationship
• Strong financial orientation and a deep understanding of levers such as depletions, sales, DOI and P&L management
• Demonstrated success influencing cross-functional stakeholders, including senior leaders
• Strong presentation skills
• Strong analytical skills to support data-driven decision making
• Understanding of the U.S. three-tier distribution system, a plus

Moet & Chandon is the number one champagne in the world.

In the U.S., the brand sells over 500,000 cases, leading the rosé premium + category and the on-premise business in the U.S.

External applicants must be currently authorized to work in the United States on a full-time basis.

Moët Hennessy USA, Inc. is an equal opportunity/affirmative action employer. Moët Hennessy USA, Inc. considers candidates without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.