Direct Response Copywriter - Email Marketing (Freelance/Contract)

We are looking for an Email Marketing Writer with experience in direct response copywriting to join our growing team. OUTRIGGER ADVISORY GROUP is a marketing and operations consulting firm offering a full-service automated marketing and analytics systems customized to help growing companies attract better customers and build a scalable revenue system.

You enjoy writing, especially direct response copywriting designed to drive engagement. You’re experienced and have taken classes from expert direct copywriters with a proven track record of getting results. You’re experienced working with email sequences, drafting copy for webinars, funnels, and sales letters.

Responsibilities include:

• Collaborate with the Marketing Project Manager and Account Executives to develop scope-of-work outlines, presentations, and marketing materials for clients and OUTRIGGER team members.
• Manage small and large-scale email marketing campaigns from development to execution
• Develop persona charts for target marketing
• Establish targeting strategies based on customer lifecycle segmentation & predictive analytics
• Place content in social platforms, email marketing systems, and ad platforms
• Connect data to the analytics platform
• Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests
• Proof and QA campaigns to ensure 100% error free execution
• Conduct target market research for future and current clients
• Conduct competitor research for trends and optimization opportunities
• Leverage marketing automation, CRM, and other technologies to support campaign execution (ClickFunnels, HubSpot, Analytics platforms, and others)
• Analyze and track data to optimize the performance of email campaigns
• Communicate campaign performance to clients and participate in GTM plans and design images to present a clear roadmap for campaigns

What we're looking for:

• 3+ years experience in technical email marketing for e-commerce preferred
• 3+ years experience of handling your own clients/accounts preferably in an agency setting
• Knowledge of Active Campaign, Klaviyo, MailChimp and/or other email marketing automation tools
• Knowledge of HTML, CSS, and experience with content management platforms
• Previous experience with SEO and SEM marketing campaigns
• Proven track record of creating, implementing and optimizing complex email sequences for segmented audiences
• Understanding of digital marketing principle and email marketing best practices
• Excellent verbal, interpersonal, and written communication skills
• Strong organizational and prioritization skills with ability to think strategically, creatively, and analytically
• High attention to detail, deadlines, and accuracy with minimum supervision
• Positive attitude and ability to be nimble and proactive
• Ability to effectively resolve problems and streamline process in order to produce content at scale
• Bachelor's Degree (Marketing, Business Development, Journalism, or related writing fields)

Ideal Candidate:

• Has advanced direct response copywriting experience
• Has certificate(s) of courses from well-known copywriting experts
• Is driven to get results under pressure
• Great at time management
• Reliable and dependable
• Able to work from home
• Able to work part-time leading to full-time
• Please remember to add a cover letter. We want to get to know you and see your writing style using a direct response copywriting technique as an example. You may also email your resumé, cover letter and writing samples to support@outriggeradvisorygroup.com