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SalaryJob Description
ABOUT MIRROR DIGITAL
Mirror Digital is a next generation digital media, publishing, and technology company
specializing in reaching the fastest-growing U.S. audience - the multicultural market
(AAPI, Black,Latinx, and LGBTQ+ communities). We work with clients such as Gatorade, Coca-Cola, GM, Amazon, Disney & others to curate relevant brand messaging with our diverse-owned and operated websites and audiences ,create culturally-relevant
video content for social and online, real-talk podcasts, authentic content creators & social media
influencers, and beyond. Our tagline – Reflect What’s Next, illustrates our commitment
to innovation in the digital media and advertising technology fields.
JOB PURPOSE / SUMMARY
**RESUME MUST INCLUDE SALES PLANNING EXPERIENCE FOR CONSIDERATION**
Responsible for collaborating with the Associate Director of Sales Planning, and other
department team members as required to create and present client ready-materials and media plans for prospective and current customers before deadlines and manage strategy and workflow of media
plan creation.
DUTIES AND RESPONSIBILITIES
Manage development, execution and review of media plans:
• Confirm pricing with Publisher and Ad Operations departments to
ensure feasibility, strategy, and implement new product lines as they arise.
• Assess custom campaign elements withs team (“Production” and Marketing) to determine feasible budgets and flights.
• Add sold media plans to the internal delivery documents to Account Management.
Support proposal development process:
• Participate in brainstorming sessions
- Advise on strategy that holistically lifts custom content programs
MIRROR DIGITAL OPPORTUNITY
Incorporate supporting research into recommended media strategies and
overall proposal development process including:
• Research on client marketing priorities + approach
• Industry trends
• Competitive benchmarks (especially pricing)
• Suggest prospective publishers and influencers suitable for new campaigns.
Support ongoing company growth and development:
• Contribute to tentpole sales initiatives (i.e. Reflect Beauty Awards, Black
History Month, Pride Month, etc.)
• Participate in select cross-departmental brainstorms, meetings, and/or
working groups to develop new company initiatives, capabilities, or
infrastructure.
• Assist with training junior staff as needed.
Who You Are
●You have 5+ years experience in Media Planning
- A self-starter – you will manage and formulate your own success with the
support of a team of experienced colleagues.
● A digital native – you have worked in custom digital branded content for 3+ years,
ideally within an agency, or social media company.
● An excellent communicator – you are clear and effective in both internal
and external conversations at the management level.
● A team player - you are smart, friendly, hard-working and willing to roll up
your sleeves to achieve individual and collective team goals.
● Sense of urgency - you are determined and laser-focused on completing
your work within deadlines.
specializing in reaching the fastest-growing U.S. audience - the multicultural market
(AAPI, Black, Latinx, and LGBTQ+ communities). We work with clients such as
Gatorade, Coca-Cola, General Motors, Amazon, Disney, and others to curate relevant brand messaging with our diverse-owned and operated websites and audiences to create culturally-relevant video content for social and online, real talk podcasts, authentic content creators & social media influencers, and beyond. Our tagline – Reflect What’s Next, illustrates our commitment to innovation in the digital media and advertising technology fields.
