Brand Marketing Director, Sg

Company Introduction

Inspired by yogis, athletes, artists, and musicians worldwide, we create collections to encourage the high vibration practices of living in gratitude, giving back, and choosing kindness. Our mission is to inspire positivity, generosity, kindness, and connectedness with this goal in mind: May all beings everywhere be happy and free.

Here at Spiritual Gangster, we offer flexibility with the opportunity to work from home. Our hybrid schedule allows us to connect with each other virtually and in office. We offer awesome discounts on our clothing brands, an on-site gym, early release Fridays (2:00pm), occasional employer provided lunches, year-round fun events as well as a full benefits package! We believe our employees are our strongest asset and invest in their growth by focusing on developing their strengths.

General Summary

The Brand Marketing Director role requires a strategic thinker with a digital first attitude, experienced in consumer brand management, channel management, social media, content creation, content distribution and PR.

The individual will be directly responsible for implementing brand strategy, seasonal launch, and go-to-market plans, executing tactical marketing programs, launch activities, events and promotions. The Marketing Director will coordinate internal marketing communication, develop, and manage annual & seasonal budgets and work closely with the product develop and sales management teams.

Essential Job Functions

• Oversee planning & implementing annual/seasonal launch strategies and go-to-market plans

• Drive wholesale and direct ecommerce sales, customer engagement, brand awareness, relevance, and market presence

• Responsible for the achievement of marketing goals and financial objectives. Ensure that evaluation systems are in place related to these goals and objectives

• Collaborate with Director of E-comm to Develop, implement, and measure digital marketing programs through multiple channels including web, search, social, email and mobile

• Together with the creative dept, drive and oversee weekly newsletters, working closely with the ecommerce team to deliver an on-brand message promoting key products/initiatives

• Drive the distribution of content in support of the overall retail & digital marketing effort

• Plan and execute events and promotions in support of launch and go-to-market strategies

• Work with SLT to develop and maintain a strategic perspective and ensure timely execution of all strategies, programs, and tactics

• Develop and manage annual and seasonal budgets

• Manage marketing calendar

• Develop and pitch potential brand partnerships/collaborations, negotiate terms, manage relationships and business details pertaining to the contracts

• Produce seasonal photoshoots, both in studio and on location, and manage budget associated

• Plan and execute comprehensive marketing communication and public relations programs

• Develop and implement Cause marketing strategies

• Act as an internal voice to generate new ideas and groundbreaking platforms to keep brand on the forefront of innovation

• Work closely with Product Development and Sales Management teams to align launch and go-to-market strategies

• Support and oversee cross-functional teams throughout to achieve company goals and objectives

Required Knowledge, Skills, and Abilities

• Knowledge of marketing and customer programs, data, and results

• Knowledge of supervisory requirements and practices

• Skill in completing multiple tasks at once

• Skill in identifying and resolving problems

• Skill in coaching, training, and performance evaluating employees

• Ability to communicate professionally with coworkers, customers, and vendors

• Ability to work independently and meet managerial goals

• Ability to organize daily activities of self and others and to work as a team player

Required Education and Experience

Bachelor's degree in Marketing or similar, plus 10 years of marketing experience

Experience in apparel industry a must

Experience in managing others

Physical Requirements

Seeing: Must be able to see well enough to read reports.

Hearing: Must be able to hear well enough to communicate with customers, vendors and employees.

Climbing/Stooping/Kneeling: Must be able to stoop or kneel to pick up products.

Lifting/Pulling/Pushing: Must be able to lift up to 10 pounds.

Fingering/Grasping/Feeling: Must be able to type and use technical sources.

#LI-Hybrid

Spiritual Gangster is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, religion, age, disability, sexual orientation, gender identity, protected veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information and any other characteristics protected by law.

Note: The statements herein are intended to describe the general nature and level of work being performed but are not to be seen as a complete list of responsibilities, duties, and skills required of personnel so classified. Also, they do not establish a contract for employment and are subject to change at the discretion of the employer.