Associate Product Manager

About us

Lima USA is a division of LimaCorporate, and we are a global medical device company providing reconstructive orthopedic solutions to surgeons who face the challenges of improving the quality of life of their patients. LimaCorporate is committed to the development of innovative products and procedures to enable surgeons to select the ideal solution for every individual patient.

The Associate Product Manager is responsible for the product planning and execution throughout the product lifecycle, including gathering and prioritizing product and customer requirements, defining the product vision, and working closely with engineering, sales, marketing, and support to ensure revenue and customer satisfaction goals are met. The Associate Product Manager's job also includes ensuring that the product supports the company's overall strategy and goals.

Additionally, the Associate Product Manager analyzes brand performance, brand competitiveness, and product trends in the marketplace and develops strategies for assigned brand based on research and analysis. The Associate Product Manager also manages, develops, and implements marketing activities to maximize sales of an assigned brand and Works with sales teams to identify and implement appropriate sales strategies.

Responsibilities:

• Market Analysis: develop and maintain updated market data, research, analyze and remain informed about competitive products, support development of price strategy and competitive pricing/market share analysis;
• Product Support: define the product strategy and roadmap according to Corporate Strategy, develop the core positioning and messaging for the product, create and execute launch plans, contribute to new product designs, coordinate Strategic Planning to ensure the sale and profitability of products, lines, or services, analyzing general and local business market factors and trends, develop and execute strategic and tactical plans, including sales tools and collateral;
• Product Development: consult with R&D on competitive analysis and on product specifications and configurations, formulate new product proposals, identify, and address competitive activity, identify, define, and present new and existing product development opportunities and strategies to management, actively participate in development of products to meet anticipated market needs and specifications, refine current product working with R&D, engineering, surgeons, and others;
• • Product support: coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services and select products and accessories to be displayed at trade or special shows, formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers and local product managers;
• Product support: supports marketing planning, which includes an analysis of competitive products and selling techniques, consumer research, in-country reimbursement, sales budgets and strategic plans, utilize customer segmentation and product positioning models to formulate and execute marketing techniques and channel management; Coordinate training and education activities for customers.
• Product Development: ensure deliverables are performed within Quality System and Business Conduct;
• Sales Support: prepare, provide product and service support materials to field personnel, coordinate and participate in promotional activities and trade shows, working with developers, advertisers and production managers, to market products and services and select products.

Minimum Qualifications:

• Bachelors degree from an accredited college in a related discipline, or equivalent experience/combined education;
• 4+ years marketing experience in orthopedic medical devices required;
• Strong verbal and written communication skills; with professional daily interaction with internal and/or external customers;
• Ability to work well within a team environment and independently
• Detailed oriented and perform basic research;
• Ability to learn and gain knowledge of the integrated database systems including Outlook, Word and Excel as needed.

Location:

We are looking for someone located in Central/West US.

Travel:

Extensive Travel Required.

Job Types: Full-time, Permanent

Pay: $125,000.00 - $145,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Referral program
• Vision insurance

Compensation package:

• Bonus pay
• Yearly pay

Experience level:

• 4 years

Schedule:

• Monday to Friday

Education:

• Bachelor's (Preferred)

Experience:

• Medical Device (Preferred)

Willingness to travel:

• 100% (Preferred)

Work Location: Remote