Administrative Director, Brand Strategy (Marketing Administration) (Remote)

If you're ready to be part of our legacy of hope and innovation, we encourage you to take the first step and explore our current job openings. Your best is waiting to be discovered.

Day - 08 Hour (United States of America)

This is a Stanford Health Care job.

Note: Will be onsite in Menlo Park, CA for 40%-50% during the first 3-4 months

A Brief Overview
The Administrative Director, Brand Strategy, will manage the evolution of the Stanford Medicine brand in a manner that continues to propel Stanford Medicine's pre-eminence while purposefully evolving the adult health care delivery system's brand strategy and corresponding brand language and infrastructure to build and sustain strong brand equity. This key role will lead the development of a compelling brand strategy that supports the organization's understanding, education and adoption of brand building activities from experience through execution.

Locations
Stanford Health Care

What you will do

• Drives departmental brand vision serving and establishing the organizational structure, operating model, governance, and optimal balance of internal and external resources required to support marketing and organizational initiatives

• Leads and grows the Brand and Creative team(s) supporting enterprise and adult health care delivery system marketing activation. Brand and Creative functions include brand strategy, design architecture, content development (and repurposing), and production/execution while working closely with the web and digital experience team

• Oversees and monitors brand vision and guidelines including minding the value proposition

• Contributes to the end-to-end user experience (journey mapping) and establishes the processes and mindset to increase brand awareness, relevant differentiation, value, accessibility, and emotional connection

• Has collaborative accountability for all creative outputs inclusive of advertising campaigns, promotional materials, selection of creative agencies, creative briefs, graphics, photography, and other assets across the business in a manner that differentiates the brand from competition and continues to produce work that builds tangible business value

• Delivers consistent messaging across all marketing channels to ensure target audiences experience (read, see, hear) one Stanford Medicine voice

• Collaborates with cross-functional teams to provide foundational guidance and assets to express the brand at every customer and employee touchpoint including experiences (events)

• Develops, grows and manages the experience/events team to ensure the experience for the end user is optimized and matches the Stanford Medicine brand, inclusive of detailed logistics

• Protects and extends Stanford Medicine’s collective brand strategy through a disciplined approach to the naming of offerings inclusive of programs, Medical Office Buildings (MOBs) and other assets related to growth

• Applies market analysis, customer insights, and category research to guide the evolution of brand and creative assets. Understands and champions the implementation of agile/scrum methodology across brand and creative product development to optimize velocity of teamwork against priorities

• Allocates and manages Brand and Creative budgets against goals and objectives

Education Qualifications

• Bachelor's degree in a work-related field/discipline from an accredited college or university

Experience Qualifications

• Minimum 10+ years of meaningful experience developing, driving, and executing a global brand, marketing strategies and design operations, 7+ years as a people manager

• Experience in healthcare industry preferred

Required Knowledge, Skills and Abilities

• Core Competencies, Skills and Experience Requirements:

• Concept and Delivery: Proven ability to build systems and programs from deep insights, uncovering unique approaches to reaching the hearts and minds of customers; ability to translate abstract concepts into meaningful and behavior changing communication, campaigns, imagery

• Leadership and Influence Skills: Has introduced and evolved new brand building and marketing approaches that created value through innovative methods; proven ability to influence, inspire and build effective relationships with C-suite, peers, and to attract and retain highly talented creative teams by leading with inclusion and diversity that motivates people to produce their best work

• Proven experience leading a multi-disciplinary creative team within a high-growth, matrixed corporate environment with differentiated deliverables and strategic KPIs

• Creative and Brand Skills: Candidate must be skilled in digital marketing and brand building strategies, but also traditional/offline approaches; must have proven experience building iconic, award-winning brands and campaigns with a track record for delivering sustainable improvements in marketing ROI

• Experience and Event Management: Oversees the planning and execution of events and sponsorships that support and promote Stanford Medicine’s tri-partite mission of research, education and care. Activities could include theming, staffing, managing vendors, understanding logistics, program planning and execution details. Evenings and weekend attendance required.

• Collaboration and Teamwork: Supports team by sharing successes and effectively facilitates the exchange of resources and knowledge to work collaboratively within a matrixed organization; works closely and is a part of the Marketing Management Team (MMT) to formulate and deliver both offline and online brand marketing strategies from concept through execution with a willingness to break down functional silos to optimize business results

• Interpersonal Skills: Must care equally about the “how” and the “what” of the work produced for the business; is customer-oriented, has a passion for delivering meaningful social impact while simultaneously impacting revenue generation; candidate must be comfortable working in group settings, presenting to large internal and external audiences, and have an ability to work with changing dynamics

• Project and Process Management: Identifies and solves for organization-specific roadblocks that hinder optimal creative process, impedes velocity, and impacts employee engagement; has ability to drive a process forward from concept through completion, and effectively prioritize and multi-task along the way

• Influence and Persuasion: Strategically builds consensus with stakeholders to gain buy-in for marketing initiatives and the all-important details of execution

• Communication Skills: outstanding verbal and written communication skills and a diplomatic interpersonal manner, can frame strong rationales for design decisions that persuade peers and executives

• Operations and Analytics: Strong analytical skills in establishing metrics for the purpose of measuring the team’s effectiveness against KPI’s; establishes a process for benchmarking the team’s and brand’s performance to ensure campaigns and team continuously drive impact. Demonstrated experience in research, strategic planning, program strategy and definition, positioning, pricing, and promotion. Strong knowledge of cross-channel budget allocation, media measurement, and attribution.

Physical Demands and Work Conditions

Physical Demands

• Seldom Other. • Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
  There may be some walking, standing, bending and carrying of light items such as papers and books. No special physical demands are required to perform the work.
  
  Work is performed in a typical office environment with standard equipment and tasks.

Blood Borne Pathogens

• Category III - Tasks that involve NO exposure to blood, body fluids or tissues, and Category I tasks that are not a condition of employment

These principles apply to ALL employees:

SHC Commitment to Providing an Exceptional Patient & Family Experience

Stanford Health Care sets a high standard for delivering value and an exceptional experience for our patients and families. Candidates for employment and existing employees must adopt and execute C-I-CARE standards for all of patients, families and towards each other. C-I-CARE is the foundation of Stanford’s patient-experience and represents a framework for patient-centered interactions. Simply put, we do what it takes to enable and empower patients and families to focus on health, healing and recovery.

You will do this by executing against our three experience pillars, from the patient and family’s perspective:

• Know Me: Anticipate my needs and status to deliver effective care

• Show Me the Way: Guide and prompt my actions to arrive at better outcomes and better health

• Coordinate for Me: Own the complexity of my care through coordination

#LI-RL1

Equal Opportunity Employer Stanford Health Care (SHC) strongly values diversity and is committed to equal opportunity and non-discrimination inall ofits policies and practices, including the area of employment. Accordingly, SHC does not discriminate against any person on the basis of race, color, sex, sexual orientation or gender identity and/or expression, religion, age, national or ethnic origin, political beliefs, marital status, medical condition, genetic information, veteran status, or disability, or the perception of any of the above. People of all genders, members of all racial and ethnic groups, people with disabilities, and veterans are encouraged to apply. Qualified applicants with criminal convictions will be considered after an individualized assessment of the conviction and the job requirements.

Base Pay Scale: Generally starting at $91.53 - $121.26 per hour

The salary of the finalist selected for this role will be set based on a variety of factors, including but not limited to, internal equity, experience, education, specialty and training. This pay scale is not a promise of a particular wage.